Tell us about your company:
Do you use a content calendar to organize your content strategy?
How often do you update and recycle your content?
Which of these content types do you create? (Select all that apply)
How often do you reassess your competitor’s online content strategy?
How well do you follow industry best practices to ensure your content is found?
  • Poorly
  • Fair
  • Good
  • Excellent
On a scale of 1 to 5, how often do you use data in deciding which marketing channel (blog, social, email, etc.) works best for your content?
Never
Always
1 2 3 4 5
On a scale of 1 to 10, how advanced is the technology you use to track your content marketing efforts?
We Don't use
Technology
Somebody uses
Individual Tools
We Have a System
the Entire Company
Uses to Measure
Success and Goals
1 2 3 4 5 6 7 8 9 10
Do you utilize personas or buyer’s journeys?